If you run a website or an email address validation API marketing campaign, it’s crucial to keep your subscriber list clean of invalid addresses. Keeping these bad addresses around can hurt your deliverability and muddy your campaign metrics by raising bounce rates and increasing the chances of emails landing in spam folders. There are two ways to go about this: either manually check each address by hand or use an email verification API, which is faster and more reliable as it is able to check in real-time.
Building Trust, One Email at a Time: Exploring the Benefits of Email Address Verification APIs
The best email validation API is one that checks every address in a variety of ways, including checking if the address has the right syntax and analyzing if it’s valid for sending purposes. It should also check if the domain in question has DNS records that can deliver mail to the inbox. Finally, it should check if the address is likely to be disposable or fake, and if it’s been used before by someone else.
A good email validation API will also provide you with error codes, so if something goes wrong during the process, you’ll know what happened. Finally, it should be easy to integrate the API into your platform with minimal coding. This can help you improve your platform by reducing bounce rates and cleaning your subscriber list, while also improving your reputation with your service providers. To do this, you should look for an email validation API that can be connected to your CRM software and email service provider and that supports all major web browsers.